Privacy Policy

Who we are

Urvano Inc provides marketing software to local service businesses ("Businesses"). This policy covers the Urvano website, dashboard, and mobile apps. Our registered address is 8 The Green Ste A, Dover, DE 19901. You can reach us about anything on this page at privacy@urvano.ai.

Two different roles, and the difference matters

We handle two kinds of information and our responsibility is not the same for both.

• Business data is the account of the business that pays us: contact details, login details, business profile, billing information, and the sign-in permissions they grant us for their own advertising, social, and listing accounts. For this we are the controller.
• Homeowner and customer enquiries ("leads") are the people who fill in a Business's form or reply to its ad. That information belongs to the Business. We process it on their instructions, as their service provider, and their own privacy policy governs what they do with it. If you enquired with a business and want your details removed, contact that business, or write to us and we will pass it on and act on their instruction. We use a Business's leads only to do that Business's work, never for another business, and anyone on our team who can see them must keep them private.

What we collect

• Account and billing information for the Business (name, business name and address, email, phone, plan, payment status).
• Business profile information the owner gives us: trade, service area, hours, licence and insurance details, photos, reviews, and the facts they ask us to publish on their behalf.
• The sign-in permissions a Business grants us for its connected accounts (its Google business profile, Facebook page, ad accounts and similar), stored encrypted, used only to do what the Business asked for.
• Lead information submitted to a Business through its forms, ads, or listings: name, contact details, and what they wrote about the work they need.
• Appointments booked through a Business's booking link.
• Ordinary technical logs (IP address, browser, timestamps) needed to run and secure the service.
• Notes our team keeps about your account so we can help you. They are ours, not part of your account export.
• The email, website address and result from the free website check, if you gave your email to get the report, and the date you asked for it.

Where it comes from

Directly from the Business; from the people who contact a Business through its ad forms, website, or Google listing; and from the platforms a Business has authorized us to access on its behalf.

How we use it

• To run the service the Business is paying for: publish and manage their marketing, answer their enquiries quickly, and book appointments.
• To help you when you ask us to, which can mean a person on our team opening your account for the reasons the Security section lists.
• To send the instant follow-up email a new enquiry triggers, and to confirm appointments booked through a booking link.
• To send you the free website check report you asked for, and the marketing follow-up emails you agree to receive.
• To measure results and attribute them to the campaign or page that produced them.
• To improve the service using aggregated, de-identified patterns: never one Business's data shown or applied to another in identifiable form.
• To meet legal obligations and to protect the service from abuse.

Automated processing and our AI software

Your marketing is drafted by software and published on your approval. The product does the work under one name: Urvano. Urvano is AI software, not a person. You, the owner, review and approve every ad, social post, website page, town page and blog post before it is published. Replies to reviews always wait for your approval too. Two things can go out without a tap from you, and both are switched on by you: the instant reply to a new lead, which goes out automatically and only from a follow-up template you have approved, with no tap for each lead (until you approve one, new leads' replies wait); and blog posts or town pages, once you have approved twenty of that kind in a row without changing a word and switched on publishing without asking for it. Anything published that way can be taken back for a day, and one rejection or one edit of that kind switches it back to asking. We label AI-generated surfaces in the product, and we do not claim automated output was written by a person.

Photos with people in them

If a photo you give us shows a recognisable person, we process it only to make the edit you asked for, and only after you confirm that you have that person's permission. We do not use such a photo for anything else, and we never edit a photo of a child.

Who we share it with

We do not sell personal information, and we do not share it for cross-context behavioural advertising. We use service providers to run the product, listed below by what they do, and each receives only what it needs to do that for us. When a Business connects an advertising or listing platform, we send that platform what the Business instructed us to publish on their behalf.

Who helps us run Urvano

• Hosting and database. The companies that run our servers and store our database hold everything described on this page, encrypted at rest, so the service can run.
• Email delivery. The service that sends email for us receives the address it is going to and the message, and tells us whether it was delivered, bounced or marked as spam. It does not track whether you opened or clicked.
• Payments. A payment processor takes your card on its own pages and keeps it there. We receive your business name, billing address, plan, the outcome of each charge and the invoice, and only the last digits of the card.
• The AI services that draft text and images. They receive the text of your business details (your trade, service area, hours, reviews, and the facts you give us to publish), the photos you choose to edit, and, when you ask Urvano about your enquiries, the names and contact details of those enquiries. We use them under business terms, and we are confirming with each of them that nothing we send is used to train their systems.
• Stock photo libraries. When we use a licensed stock photo, the library receives the search words we typed, never your business or lead details.
• Google and Meta, for the accounts you connect. Your Google business profile, Google Ads, Facebook and Instagram accounts receive what you instructed us to publish there, and we read back the results and the enquiries they produce.
• Text messaging and search-ranking data are not switched on today. When either is, the company that carries your messages, or the one that reports your search rankings, will be added to this list before it receives anything.

Cookies and Do Not Track

This site sets no tracking cookies and runs no analytics scripts. Signing in keeps a credential in your browser's own storage on your device, and that is all. We do not respond to Do Not Track signals, because there is nothing on this site for such a signal to turn off. Websites we build and run for a Business may carry that Business's own advertising tags at their instruction; those are governed by the Business's policy and consent choices.

The chat on our website

The chat on our website answers questions about Urvano before you sign up. It is AI software, not a person, and it says so in its first message. Here is what happens to what you type there.

• What we collect. Questions typed into the chat on our website before you sign up, only for the moment it takes to answer them.
• The AI services that draft text and images. If you use the chat on our website before you sign up, the questions you type there and any website address you paste are sent to that service so it can answer. We do not keep those questions, and nothing ties them to you.
• How long we keep it. Questions typed into the chat on our website before you sign up are not kept by us; the AI service that answers them holds them only for the short period its business terms allow.

Free website check

When you request a free website check, we use your email to send your report. The form asks you to agree to our Terms and email notice before starting the check. Checking that box requests your report, not marketing emails. You can separately opt in from your emailed report to two marketing emails about your results and how Urvano can help, around 3 and 10 days later, then we stop. Requesting another report does not change an existing email preference. The second email may include a fresh check of your website. These emails promote Urvano’s services. They do not create an account or a paid subscription. We keep your email address, the website checked, the results, the date and version of your consent, and whether you later open an account. We stop the follow-up emails if you sign up or unsubscribe. We do not sell your email or share it for advertising. Every email includes an unsubscribe link. We delete the email address and check records twelve months after your check, or sooner if you ask, unless you have opened an account, in which case the account terms apply. We keep unsubscribed addresses on our stop list to respect that choice.

How long we keep it

Account records for as long as the account is open. When you close your account it stays recoverable for 30 days, during which you can still sign in and export everything; after that we delete it, except the records this page says we keep longer. Invoices and payment records are kept for as long as tax law requires, even after that. Lead and appointment records stay until the Business deletes them or closes its account; if you enquired with a business and want your details removed sooner, see the two-roles section above. The record that you accepted these terms, including the internet address and browser it was accepted from, is kept for as long as the law requires us to be able to show it. The record of each time a person on our team opened your account is kept for as long as your account is open. After your account closes it is kept without your name or the details that identify you, so that we can show what happened. Free website check records, twelve months after the check unless you opened an account; the stop list for as long as we send email. Ordinary technical logs for a short operational period.

Your rights

Depending on where you live you may have the right to know what we hold about you, to get a copy, to correct it, to delete it, and to opt out of certain uses. California residents have these rights under the CCPA/CPRA. We do not discriminate against anyone for exercising them. Write to privacy@urvano.ai and we will respond within the time the law allows. If your enquiry is about a lead record, see the two-roles section above. We will act on it with the Business that holds it.

Review requests on a Business's behalf

When a Business marks a job completed, we can draft one email asking that customer to leave a review. It goes out only after the Business approves it, in the Business's name, to the contact details the customer gave the Business for that job. The basis is the Business's existing relationship with that customer. A Business sends at most one request per completed job, plus no more than one reminder about six days later if the Business switched it on for that request, and no new request to the same customer within 90 days. The reminder is not sent if the customer replies, leaves a review or unsubscribes. Every customer it served is asked the same way, whatever they are expected to say. Every email carries a working way to stop receiving them, and stopping is honoured for every future request from that Business. If you received one and want your details removed, contact that Business, or write to us and we will pass the request on.

Marketing email and opt-out

Every commercial email we send on a Business's behalf carries that Business's identity, a postal address, and a working way to stop receiving them. Opting out is honoured at the point of sending, so it applies to every future message on that path, not only to the one you replied to. If we send you marketing email of our own, whether you hold an account or asked for a free website check report, it will name Urvano, carry our postal address and have a stop link; pressing stop does not stop account emails.

Security

Each Business's data is isolated at the database level, not merely by application code, so one account's queries cannot reach another's. Sign-in details and the permissions a Business grants us are stored encrypted. People on our team see the inside of a customer's account for these reasons only. To help that customer. To fix a problem. To keep the service safe. To run and bill the service. Or when the law requires it. Every time it happens through our support screens we record the date and time. When it is to help the customer or to change something, we also record the kind of reason. The customer can read that record in Settings, then Help, unless the law does not allow us to show it yet. A person on our team can look at parts of a dashboard the way the customer sees it. That view is read-only and leaves out leads, bookings and messages. It ends on its own after a short fixed time, and the customer is told each time. We also keep one list of all our customers, with contact details, plan, payment status and how much the service costs us for each. Our team uses that list to run the service. Opening that list is not in your record. Anyone we allow to see customer accounts must keep what they see private, and every open through our support screens is recorded. Misuse is treated as a security problem, and if it touches a customer's account we tell them.

Children

The service is for businesses and is not directed to children under 13. We do not knowingly collect personal information from anyone under 13, and if we learn that we have, we delete it. We do not knowingly sell or share the personal information of anyone under 16.

Where information is processed

We operate from the United States and our providers may process information in the United States and other countries. Where information is transferred internationally we rely on the protections our providers offer for those transfers.

Changes

If we change this policy we will update the effective date above, and we will tell account holders directly when a change is material.